Welcome to B.Club
Where parenthood meets modern lifestyle. Based in Gothenburg, a simple mom who believes that parenthood should be about living fully, socially, and confidently wherever you decide to be with your baby. When I had my son Bruno, I quickly realized that breastfeeding in public was a challenge. I struggled with scarfs and nursing covers to give my baby a safe space and fresh air without being worried. That’s when B.Clubs first product where born. Our name, B.Club, is a tribute to both my son Bruno and the vibrant community of social moms we’re building. We’re here to empower you to keep living your best life, with your baby by your side. Stay tuned for more innovative products that blend function and style. B.Club is your go-to for a social, confident, and joyful motherhood experience.
Our Vision
When I became a mom again to Bruno, we made a decision as a family - we would keep living life the way we love it: traveling, exploring, and saying yes to new experiences, even with a baby in tow.
From that mindset, B.Club was born, a brand for parents who believe that parenthood isn’t about slowing down, it’s about evolving.
Our vision is to inspire parents to stay curious, making memories you will remember forever with confidence through every stage of parenthood. Each B.Club product that you will find here is born from real experiences and needs, the things I wished I had while traveling with my baby. Designed for movement, built for comfort, and made with style.